L’HISTOIRE DE LA MAISON
A Legendary Legacy
Maurice Renoma learned to sew and created his first menswear. In 1957, he began working in a space reserved by his father in a corner of the family shop. In 1963, Renoma was founded. Simon Renoma entrusted his sons, Michel and Maurice, with a space adjoining his workshop at 22 rue Notre-Dame de Nazareth. They created their first suits in alpaca, mohair, flannel, and gabardine, followed two years later by the iconic Renoma blazer.
CRÉATION DE LA MARQUE
1953
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
NOTRE-DAME DE NAZARETH
1960
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
1963
LA WHITE HOUSE RENOMA
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
SUCCESS STORY
1964
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
DÉFILÉ RENOMA
1970
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
RENOMA: LES MATIÈRES
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
1970
PAYSAGES DE CUIRS
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
1970
LES ENFANTS TERRIBLES
1972
UN VESTIAIRE POUR DEUX
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
RENOMA JAPON
1973
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
1974
LITIGIEUSES VITRINES
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
1976
LE 19M
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
1977
À VOS MANCHES !
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
1979
RENOMA ET SALVADOR
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
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"MULTIPOCHE"
1979
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
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PANTALON MULTIPOCHE
1984
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
RENOMA JAZZ
1986
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
TYSON À TOKYO
1990
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
MAURICE RENOMA:
MODOGRAPHE
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
2002
RENOMA CAFÉ GALLERY
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
2019
L'APPART' RENOMA
Toujours avide de partager son Art et celui des autres, Maurice Renoma acquiert en 2019 l’appartement situé au dessus de sa boutique pour en faire un lieu unique: l’Appart’ Renoma. Cet espace haussmannien de 220 m2 typiquement parisien accueillera dès lors différentes expositions et manifestations artistiques dans une ambiance chaleureuse et décomplexée. Maurice souhaite que l’Appart’ soit un endroit d’échange, où tous les Arts conversent, et où l’inspiration se transmet et se reçoit, et c’est le cas: les expositions s’y enchainent et ne se ressemblent pas. Ce nouveau lieu est inauguré avec Mythologies du Poisson Rouge, où une mascotte inattendue parcourt le Monde à travers les photographies de voyage de Maurice Renoma, mascotte qui refera souvent des apparitions dans les expositions suivantes de l’artiste comme dans Anamorphose, Corps Pop Esprit Dada, Scène Symphonique, ou encore Renoma: 60 years. Dans d’autres ou dans les prolongations de certaines, Maurice invite des artistes à créer des oeuvres fusion avec son concours, ou à additionner de leur travail les expositions existantes, c’est ainsi que Mauro Corda avec ses sculptures, Yuan Chen, William Bakaimo ou Famakan Magassa avec leurs peintures sont invités à collaborer et à investir l’Appart’ de leurs visions. Maurice partage également son affection toute particulière pour l’art brut en invitant le cinéaste et collectionneur de ce mouvement Bruno Decharme, qui proposera une partie de son immense collection au public, dont certaines oeuvres pour la première fois avec Matière/Brut, Arthur Borgnis ramènera des oeuvres de sa galerie spécialisée dans l’art brut pour Borderline, ou encore Marc David Fitoussi que l’Appart Renoma accueillera avec la collection Gutaï de sa galerie. À côté de ça, l’Appart’ accueillera des lectures de grands textes par Pierre Richard, des concerts intimistes, des signatures de livres, ou même des conférences…
