L’HISTOIRE DE LA MAISON
A Legendary Legacy
Maurice Renoma learned to sew and created his first menswear. In 1957, he began working in a space reserved by his father in a corner of the family shop. In 1963, Renoma was founded. Simon Renoma entrusted his sons, Michel and Maurice, with a space adjoining his workshop at 22 rue Notre-Dame de Nazareth. They created their first suits in alpaca, mohair, flannel, and gabardine, followed two years later by the iconic Renoma blazer.
CRÉATION DE LA MARQUE
1953
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
NOTRE-DAME DE NAZARETH
1960
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
LA WHITE HOUSE
1963
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
RENOMA AUX GALERIES
1964
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
PREMIER DÉFILÉ RENOMA
1967
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
1972
UN VESTIAIRE POUR DEUX
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
RENOMA JAPON
1973
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
CREATION DE LA VESTE
MULTIPOCHE
1979
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
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1981
"ACTUELLE"
White House at 129 Rue de la Pompe
The White House opened its doors on October 23, 1963. The boutique quickly became revolutionary for Parisian youth and was renowned for its radical break with traditional menswear codes. Renoma is credited with introducing "unfashion" or "anti-fashion" to Paris, transforming the male silhouette through tailored cuts, bold prints, and fashion influences reflecting the energy of Swinging London. The brand emerged not as a fashion label in the traditional sense, but as a movement for a generation of avant-garde Parisian artists, musicians, actors, and intellectuals, including politicians who frequented the boutique: Eric Clapton, Bob Dylan, John Lennon, Jim Morrison, Keith Richards, Jacques Dutronc, Brigitte Bardot, Andy Warhol, Salvador Dalí, Yves Saint Laurent, and Valéry Giscard d'Estaing.
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1993
LE CAMPAGNES DE
PUBLICITÉ
