RENOMA

The son of tailor and dressmaker Simon Cressy, Maurice Renoma grew up with his brother Michel in the family apartment which also served as a dressmaking workshop, a stone's throw from the Carreau du Temple, in the 3rd arrondissement of Paris.

From the age of 15, Maurice made himself clothes out of suede or loden, in a typically English style, something never seen before at the time.

In 1963, the White House Renoma boutique opened its doors on Rue de la Pompe in Paris's 16th arrondissement. Considering fashion an art form, Maurice Renoma expressed his original and audacious vision. With innovative materials, bold colors, and sculptural cuts, all the ingredients were there for the family fashion house to stand out from the rest.

The Renoma style became famous: a fitted jacket with wide lapels, deep vents, and straight shoulders, paired with straight-legged, low-waisted trousers. Maurice Renoma shook up fashion standards with his military-style blazers and fitted suits in green, garnet, and violet velvet.

He repurposes clothing by cutting it from upholstery fabric. For Parisian youth and for political and artistic figures, the Renoma boutique becomes the essential place for a unique, unconventional, and uncompromising fashion.